White Paper Abstract
As the primary retailer of low-carbon fuels in the State of California, Propel Fuels provides 70 percent of the E85 volume, under the brand name Flex Fuel E85, and 95 percent of public access to renewable diesel, under the brand name Diesel HPR (High Performance Renewable). Propel’s leading market position gives it a unique connection to California’s low-carbon fuel consumer, enabling meaningful research into the motivators and barriers facing the segment.
In January 2016, Propel conducted a study of nearly 1,000 low-carbon fuel consumers in California. The study sample represented all consumer segments of the low-carbon fuel market across every major market in the state. These findings are the most thorough insights into low-carbon fuel consumer behavior ever captured, and the first consumer study of renewable diesel in the United States. While the user base for E85 has been established over several years, these results represent early adopters of renewable diesel less than one year into the adoption curve.