Between 2012 and 2014, Propel Fuels conducted extensive low carbon fuel customer surveys via Lux Research, an independent analytics firm. Survey respondents were intercepted while fueling at Propel locations throughout California. The survey results offer important insights into the demography of low carbon fuel use and illuminate opportunities to advance significantly California’s low carbon goals.
- Low carbon fuel users are diverse. The people who purchase low carbon fuels mirror California’s diverse demographic and socio-economic population.
- Value is the key to public access. Affordability is the most critical component to broad participation in California’s low carbon economy.
- LCFS is already working for Disadvantaged Communities. With the support of LCFS, the market has introduced fuels that more affordable and higher performing: lower carbon intensity and lower criteria pollutants, including PM and NOx. Investment in retail infrastructure in targeted areas delivers these important fuels the final mile, producing measurable benefits to California’s most impacted communities.
Propel operates 43 Flex Fuel and 31 advanced diesel retail locations statewide, representing over 50,000 clean fuel transactions per month and 10,000,000 gallons of fuel sold to individual consumers annually.