Authors:
Rob Elam
CEO, Propel Fuels
Will Faulkner
Analyst, Propel Fuels
Chris LaPlante
Director of Marketing, Propel Fuels
Parker Chase
Director of Supply, Propel Fuels
For media inquiries:
Jaime Quick
206-229-5183
[email protected]
Driven by strong consumer value, innovative fuel retailers and progressive state policies, California has emerged as the national leader in E85 market growth. California’s E85 market has grown 600% over the past five years to exceed 11 million gallons in 2014. Key research findings include:
E85 sales volume in California has grown 600% in the past five years to 11.1 million total gallons, while sales of gasoline declined. Volumes for individual retail locations are the highest in the country, averaging 140,585 gallons per year in 2014.
California E85 users recognize E85’s value proposition, with 92% of customers reporting same or better value compared to unleaded gasoline. California’s has over 1 million E85 compatible Flex Fuel vehicles with the potential to displace 600 million gallons of petroleum annually.
E85 provides meaningful air quality improvements and greenhouse gas reductions. California’s E85 offers 18-53% reduction in NOx and a 32% reduction in greenhouse gas emissions when compared to unleaded gasoline. California’s highest volume E85 retail locations are located in EPA extreme non-attainment areas.
Propel’s retail strategies are the primary driver of California’s E85 market growth since 2009, resulting in 70% market share. Propel’s unique market approach has outperformed the California average retail location by 300% and increased E85 volumes despite petroleum pricing volatility.
1815 19th Street
Sacramento, CA 95811
Phone: 800-871-0773
Fax: 916-236-1193
Jaime Quick
206-229-5183
[email protected]